Web Development & Design Gap Analysis:
CREATING AN ACTION PLAN
The third step in web development and design gap analysis involves identifying the gaps between the current state and the desired future state. This means pinpointing the specific areas where web development and design related strategies, tools, or performance fall short of business goals. Whether it’s low engagement rates, outdated technology, or missed opportunities in SEO or automation, this step highlights the obstacles that must be addressed. By clearly mapping these gaps, businesses can prioritize actions, allocate resources efficiently, and develop targeted strategies to close the distance and drive measurable improvement. To achieve these, web[i] engages with its clients in the following processes:
Comparing Current Website Performance Metrics with Target Goals
For example: The goal is to achieve a 3-second average page load time, but current performance is 6 seconds, indicating a significant gap that impacts user experience and SEO.
Identifying Underperforming Elements, Tools, or Design Tactics
For example: Low mobile usability scores, high bounce rates on key landing pages, poor conversion from contact forms, or underperforming e-commerce checkout flows.
Highlighting Missing Capabilities or Resources
For example: Lack of responsive design for all devices, absence of accessibility compliance, inadequate user behavior tracking, or no content management system for easy updates.
Revealing Misalignments Between Audience Needs and Current Website Experience
For example: The site’s navigation is product-centric, but usability testing shows visitors prefer task-based navigation and quick access to key information, creating friction and reducing engagement.
According to BABOK®, each of these examples helps surface actionable insights, guiding the organization toward focused improvements in its web development and design strategy.