As part of the process implemented at web[i] as a leading web development and design agency, we follow globally recognized best practices for digital strategy and user experience, inspired by proven business analysis standards such as BABOK, published by the International Institute of Business Analysis (IIBA). While BABOK covers a wide range of practices, our primary focus is on gap analysis as a strategic tool for digital transformation. In essence, our gap analysis framework is built around three core processes that enable us to identify and bridge the gap between your current online presence and the digital experience required to achieve your business goals. This targeted approach empowers your brand to improve website performance, enhance user engagement, strengthen design consistency, and ensure your digital platforms are aligned with evolving market and technology demands. We invite you to explore each of these three processes and their supporting elements to see how our methodology can elevate your business through smart, results-driven web solutions.