Web Development & Design Gap Analysis:
IDENTIFYING THE CURRENT STATE
The purpose of identifying the current state in a web development and design gap analysis (according to BABOK) is to accurately understand how your business' website is functioning today, and clearly understand what success looks like for your business, in order to determine what must change to achieve the desired outcomes in the future. Thus, web[i] engages quickly, professionally, and decisively with its clients in the following processes:
Clarify Overall Business Goal
For example: Increase website traffic by 20%, increase visitors time on the website, grow online sales, and decrease shopping cart abandonment.
Define Current Website Objectives
For example: Improve loading time, increase website traffic, generate leads, and improve conversion rates.
Identify KPIs (key Performance Indicators Tied to Those Goals)
For example: Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), Bounce Rate, Average Session Duration, and Pages per Session.
With a clear understanding of the current state established, rooted in defined business goals, web development and design objectives, and performance baselines, the foundation is now set for meaningful comparison. The next step is to envision the desired future state, allowing you to pinpoint exactly what needs to change to bridge the gap between where you are and where you want to be.